Once upon a time, there was a little website where college students could stay connected with each other. It was called [Thefacebook] and you had to be uber young and attend the right school to be invited to play.
Fast forward to 2008 and Facebook was no longer something a non-profit, or any business, could ignore. So everyone hired a college intern and turned over the mythical job of connecting with “friends” to the youngest person on their staff.
Along the way “friends” evolved into “fans” and “fans” evolved into “likes,” and suddenly your social media plan and budget became a line item rather than an after-thought.
Then your timeline became your wall, subscribers became followers…And fast forward all the way to 2016 when Facebook went LIVE.
If you aren’t utilizing this tool to connect with your followers, then you are missing a great opportunity to build a personal connection between your nonprofit and those who support you. It’s also the perfect way to connect with a younger audience (not teenagers, who long ago left Facebook for the brighter lights of Snapchat and such, but Generations X and Y, who actually have the time to volunteer and the money to support causes that are meaningful to them).
What better way to showcase the impact of your organization than to interact in real-time with your supporters. Even if you aren’t ready to take the Live plunge, chances are your brand advocates are already using the platform to promote your organization and events. If not, then reach out to them prior to fund-raising events and incentivize them to spread the word.
As you test the waters of Facebook Live, here are a few tips to remember:
- Promote your upcoming live event to your followers
- You control the audience, be sure to set the controls for the appropriate audience
- It may take a few minutes for people to engage, so keep going, but don’t drag on, end when the content is no longer interesting
- Interact with those joining you
- Don’t forget to tap the finish button
- Post the video on Facebook or download to save it
Is it a fad? Only time will tell, but in the meantime, Facebook Live is a fun and personal way to engage with your current and future donor base.
So the next time someone rings a bell, runs through colored-dyed cornstarch or snuggles a homeless kitten in honor of your nonprofit, make sure to share that moment with the world.
Director of Marketing, Aegis Premier Solutions